FAQs
New in Lenzing E-Branding Service
What is in it for you? All one-hour live tutorials will cover a general overview and introduction to Lenzing E-Branding Service. In addition, each live tutorial will focus on a specific topic and there will be sufficient time to discuss and answer all your questions. You will receive a copy of all training documents after the webinar.
MyTrainingPal is a micro-training program expressly created for partners of the TENCEL™ and VEOCEL™ brand for their customer facing staff, to enhance their understanding of the sustainable brands. Developed on the EdApp platform, an award-winning mobile-first micro-training platform, MyTrainingPal delivers pertinent information in short, targeted sessions, which can be accessed via mobile devices for quick and impactful learning anytime, anywhere. With a valid Lenzing Product License, you are eligible to sign up and easily share with your staff: 1. fiber origins of TENCEL™ and VEOCEL™, how they are made and how they positively impact our planet 2. sustainability standards & benchmarks which TENCEL™ and VEOCEL™ achieved 3. latest initiatives and efforts that enchance product quality
Only One TENCEL™ brand
Introduced to the market 30 years ago, TENCEL™ is still a trailblazing global ingredient brand offering fibers that are renowned for their outstanding qualities in sustainability[1], and a key player driving innovation in the field of textiles and fashion.
TENCEL™ is a protected trademark of Lenzing AG and the pioneer brand connected with lyocell fiber. Unauthorized or improper use of trademarks can be deemed as counterfeiting. Lenzing AG is very active in the protection of its intellectual property rights.
Using the TENCEL™ trademark on products which contain genuine TENCEL™ fibers can add immense value to your brand. By using the Lenzing AG’s fibers and the TENCEL™ trademark correctly, you can instill consumer confidence in your own brand. Likewise, improper use of the TENCEL™ trademark can severely damage that trust.
To ensure on-going compliance, Lenzing’s E-Branding Service also provides a set of brand materials, training guides and dedicated live webinars.
Product information
Find more information about our product claim proofs below.
General
You will find more information about our services and their use in the following documents:
Are you seeking an overview of how Lenzing Certification and Product License align for each value chain partner? Click the link below to access detailed information.
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In case you forgot your password, please click on: "Forgotten your password?" at the entry-page. You can then follow the provided instructions.
If you need further guidance, you can also refer to the document "How to use Forgotten your password".
NEW: E-Branding Masterclass live sessions & recorded self-study tutorials
In addition to our live tutorials you can watch our pre-recorded introduction video to find out more about how Lenzing can support you to build a verifiable branding and sustainability story. English: https://youtu.be/GA5WF9am2eA French: https://youtu.be/lEszR-DhiBk German: https://youtu.be/hKLD9Rxitos Italian: https://youtu.be/yeTD2XRdmKM Korean: https://youtu.be/ZK2sKbU1jnI Japanese: https://youtu.be/LBgZpYp215Q Portuguese: https://youtu.be/iBHTYwbyLfE Simplified Chinese: https://share.lenzing.com/index.php/s/zq3p5H28mFjCtex Traditional Chinese: https://share.lenzing.com/index.php/s/jLSYPSDbLisefKz Spanish: https://youtu.be/04McO2aSlzo Turkish: https://youtu.be/Ai4mEs0ioPw
Learn how to register and maintain your account like adding users, edit user roles etc. English: https://youtu.be/YyY_rQkV2zo Français: https://youtu.be/XZ65g4IEos8 Deutsch: https://youtu.be/xtm58z1aHi4 日本語 (Japanese): https://youtu.be/fYEAg2jlSWU 简体 (Simplified Chinese): https://share.lenzing.com/index.php/s/5Bes72atdETipyW Password: LenzingMasterclass1! 繁体中文 (Traditional Chinese): https://share.lenzing.com/index.php/s/NMYmCnECdtG9mPC Password: LenzingMasterclass1! 한국어 (Korean): https://youtu.be/R2wXqs0Po6w
Learn how to promote your products with the Lenzing Trademarks in a proper way. English: https://youtu.be/rqlJ8Fhjvas Français: https://youtu.be/aoif2k9RHig Deutsch: https://youtu.be/Q4NEKrsw9f4 日本語 (Japanese): https://youtu.be/VNQm-3Ke43A Italiano: https://youtu.be/ZnwkCuDRykg 한국어 (Korean): https://youtu.be/wT1TRFI3OmI 日本語 (Japanese): https://youtu.be/VNQm-3Ke43A Português: https://youtu.be/IGVyjeqGKYA 简体 (Simplified Chinese): https://share.lenzing.com/index.php/s/GdwwBXtX65X5j5Z Password: LenzingMasterclass1! 繁体中文 (Traditional Chinese): https://share.lenzing.com/index.php/s/ZfBA4WqYNDKmcEL Password: LenzingMasterclass1! Español: https://youtu.be/2N7u4J2wxfw Türkçe: https://youtu.be/4u8I1_zncys
Find out more about our Licensing options: English: https://youtu.be/62tGqNcMNZw French: https://youtu.be/Sgac5BqvQs4 German: https://youtu.be/eFp2Idkm260 Italian: https://youtu.be/qDsd1JSEGL4 Korean: https://youtu.be/tpmdGY9IQ2I Japanese: https://youtu.be/s1TMCf5k24k Portuguese: https://youtu.be/qiY46sKd44E Simplified Chinese: https://share.lenzing.com/index.php/s/pKNsKMXDJHzNZop Traditional Chinese: https://share.lenzing.com/index.php/s/CBDHba7rNqrrXtm Spanish: https://youtu.be/Jjt-LhQ-0jY Turkish: https://youtu.be/x353ly75CZM
Learn how to promote your cooperation with Lenzing / our trademarks (without a connection to a specific product) English: https://youtu.be/3-gsWCjPg7E Français: https://youtu.be/tR3SWwXoNqU Deutsch: https://youtu.be/xKMsnM6jRtY 한국어 (Korean): https://youtu.be/6dO2-rjrqFk
Improve the digital journey of your audiences and enhance their user experience at your websites with our TENCEL™ Digital Hangtags: English: https://youtu.be/rHIqx8Pa4-w Français: https://youtu.be/UTRY5yTnPR8k Deutsch: https://youtu.be/srkHR1A3_ks 한국어 (Korean): https://youtu.be/I4dTg2_fK9k 日本語 (Japanese): https://youtu.be/3I4Sc3k4Piw Português: https://youtu.be/TRCZAOJ-Gig 简体 (Simplified Chinese): https://share.lenzing.com/index.php/s/YbPRqA8xpmG2Ty6 Password: LenzingMasterclass1! 繁体中文 (Traditional Chinese): https://share.lenzing.com/index.php/s/rjoAgwQDALFbqLX Password: LenzingMasterclass1! Español: https://youtu.be/_P1dreXVGgc Türkçe: https://youtu.be/nmC4Zt4WFkg
Registration
SINGLE USER ACCOUNT
Individual company representatives can register for a Single User Account. Single User Accounts cannot be shared but there can be multiple Single User Accounts within one company.
MULTI USER ACCOUNT
Applicant: Choose a Multi User Account if more than one company representatives need to share access to one account. There are three different roles in a Multi User Account: the Authorized Signatory Contract (ASC), Admin and Users. When a Multi User Account is created, the applicant defines the ASC, who needs to have the authorization to sign on behalf of the company. The applicant also defines the Admins who will manage the Multi User Account. Upon acceptance by all of Lenzing's Terms of Use, the ASC and Admins will have full access to the system and therefore all information about the account and applications.Supply Chain Partners of the Applicant: The ASC or the Admins can grant sublicenses to their company's supply chain partners, such as vendors and suppliers. These supply chain partners can be set up as Users and can order Swing Tickets or apply for a Product License on behalf of the Multi User Account company, who is Lenzings's license contract partner. These supply chain partners are not authorized to grant additional sublicenses to brands or retailers. For further details please refer to the Terms of Use.
Users are assigned to several roles within the account. The user roles allow the owner of a Multi-User Account to give users different permissions in order to manage the account or grant access to apply for Lenzing Certifications, Licenses and Swing Tickets. In a Single User Account the user is Authorized Signature Contact (ASC), Adminand User at the same time. In a Multi-User Account the various User roles can be assigned to different persons.
Certification
The Lenzing Certification Number is mandatory for obtaining a Product License and ordering Swing Tickets. Lenzing Brands may only be used on products based on Lenzing certified materials.
Product License
A Product License is needed whenever our value chain partners want to use the Lenzing Brands for labelling specific products, which are made out of certified fabrics or components containing Lenzing Fibers. The Product License Application is done online via Lenzing E-Branding Service. A valid Lenzing Certification Number is mandatory.
Marketing License
Lenzing value chain partners may apply for a Marketing License in order to promote the Lenzing Brands in their Marketing Materials. A Marketing License is not limited to a specific product and can be obtained online through the Lenzing E-Branding Service.
Digital Hangtags
Digital Hangtags are fully digital marketing assets which you can use to promote the TENCEL™ brand on your website. By hovering the pointer over the TENCEL™ word on your website, a digital hangtag will appear. By clicking on the Digital Hangtag, the user will be directed to TENCEL™’s website, which explains the fiber's and your role in ensuring sustainable fashion.
Certification & Product License - Nonwovens
A Certification and Product License for nonwoven products offers our partners branding opportunities that are particular to the product being promoted. Fabrics or product samples containing LENZING™ fibers have to be tested. Once approved, the brand will be awarded with a Product License Number, which will be needed when labelling specific products with Lenzing Brands / Branded Offers (e.g. on hangtags, packaging, websites, etc.)